Cool off this summer with Frozen Coke from NightOwl

Date: 17 December 2009

Brief Description:
Coca-Cola and NightOwl have joined forces to offer customers a co-branded Frozen Coke beverage, replacing NightOwl’s FrostBite frozen drink products.

Description:
Available from NightOwl’s 58 stores across Queensland, New South Wales and Victoria, the eye-catching, modern Frozen Coke shrouds aim to attract customers into NightOwl stores and provide an enticing frozen drink destination over the busy summer period.
 
Coke and Raspberry flavours are on offer in cup sizes of 1Litre, 720ml and 490ml.  
 
NightOwl Marketing Manager Grant Peck said the launch of Frozen Coke in NightOwl stores offered a range of exciting marketing and promotional opportunities for the year ahead.
 
“The move from FrostBite to Frozen Coke provides us with the opportunity to align ourselves with a global brand and leverage off the Coca-Cola brand team and their promotional activities,” Grant said.
 
“We will support the launch of Frozen Coke with an intensive 12 month marketing and PR program, comprising a number of new initiatives and activities to create awareness and drive sales.”
 
Coca-Cola National Group Business Manager Stephen Heath said he was excited to offer NightOwl customers a selection of Frozen Coke beverages while on-the-go.
 
“Our newly designed Frozen Coke machines will allow NightOwl customers to quickly and easily grab a Frozen Coke, at anytime of the day or night,” Mr Heath said.
 
“We are excited to strengthen our partnership with the NightOwl group and look forward to growing the Frozen Coke brand in the year ahead.”  
 
www.nightowl.com.au

* Australian owned and operated, NightOwl and its franchisees operate 58 stores across Australia, employing more than 500 casual and full-time staff. The first NightOwl Convenience store was opened in 1975 and the business was then franchised in 1986. Since its inception over 30 years ago, NightOwl Convenience has become one of the most successful franchising models in Australia.

 
ENDS

For further information or to arrange an interview or photograph contact:

Mel Deacon | PR Manager
NightOwl Convenience | Support Centre
Locked Bag 3020 Springwood QLD 4127
www.nightOwl.com.au

phone: 0418 814 782
fax: 07 3396 1981
email: mel.deacon@nightowl.com.au


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