NightOwl to make its mark on the Melbourne inner-city market

Date: 23 March 2010

Brief Description:
NightOwl Convenience is preparing to enter the outer central business district of Melbourne.

Description:

The NightOwl business franchise, which currently operates 59 convenience chain stores within Queensland, NSW and Victoria (one store in Mornington), is a newcomer to the competitive inner-city Melbourne market, and will open its Chapel Street store in Prahan this Wednesday 24 March.

 

The Chapel Street 24 hour convenience store follows NightOwl’s success in the Sunshine State.

 

Joel Douglas, NightOwl Franchise Sales and Development Manager, said he is excited to be opening a NightOwl store in such a dynamic, thriving market.

 

“NightOwl aims to build upon our success in the Queensland market and present Melbournians with NightOwl’s point of difference,” he said.

 

“We offer a unique convenience shopping experience that focuses on exceptional customer service coupled with an extensive range of convenience and top-up products for people on the go.

 

“We are confident our business model will suit the inner-city of Melbourne perfectly.”

 

NightOwl is currently interviewing a selection of applicants for the Chapel Street franchise, so the store will be corporate-run when it opens tomorrow.

 

Mr Douglas said Chapel Street was a classic inner city location with enormous business potential.

 

“Melbourne is a very cosmopolitan city that is very community minded. This is what NightOwl is all about – becoming integrated in the local community and working together to ensure we can assist our customers where ever possible.

 

“Chapel Street is a fantastic location. Not only are there residents who live in the area, there is also a lot of visitors.

 

“People go there to shop, meet friends, drink and eat. It’s a hive of activity 24 hours a day. This is exactly the type of location our business thrives on.”

 

NightOwl Chapel Street is located at 340 Chapel Street, Prahan. The store will be open 24 hours per day, seven days a week, providing customers with a variety of convenience and top-up items at affordable prices.

 

* Australian owned and operated, NightOwl and its franchisees operate 60 stores across Australia, employing more than 500 casual and full-time staff. The first NightOwl Convenience store was opened in 1975 and the business was then franchised in 1986.

 

ENDS

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